As head of design at Braun,
Dieter Rams
emerged as one of
the most influential industrial designers of the late 20th century
by defining an elegant, legible, yet rigorous visual language for
its products. He defined ten principles of good design.
Good design...
1.
is innovative
2.
makes a product useful
3.
is aesthetic
4.
makes a product understandable
5.
is unobtrusive
6.
is honest
7.
is long-lasting
8.
is thorough down to the last detail
9.
is environmentally friendly
10.
is as little design as possible
Ten principles of good design
Braun design